Privacy Policy Page
1. Introduction
1.1 Welcome to the Rakuten Global E-Commerce Platform (the “Platform”), operated by Rakuten Global Commerce Ltd. and its affiliates (individually and collectively, “Rakuten”, “we”, “us”, or “our”). Rakuten takes its obligations under applicable privacy laws and regulations (“Privacy Laws”) seriously and is committed to respecting the privacy rights of all users of our website and mobile application (collectively, the “Services”).
1.2 “Users” refers to any individual or entity who registers an account with Rakuten to access or use the Services, including buyers and sellers (individually and collectively, “User”, “you”, or “your”).
1.3 This Privacy Policy (“Policy”) explains how we collect, use, disclose, and process your personal data, now or in the future, and assists you in making informed decisions before providing your personal data.
1.4 By using our Services, registering an account, or accessing the Platform, you acknowledge and agree to the practices set out in this Policy. IF YOU DO NOT CONSENT TO THE COLLECTION OR USE OF YOUR PERSONAL DATA AS DESCRIBED HEREIN, PLEASE DO NOT USE THE PLATFORM OR SERVICES.
1.5 This Policy applies in conjunction with other notices, contractual clauses, or consent provisions related to the collection, storage, use, disclosure, or processing of your personal data and does not override such provisions unless explicitly stated.
1.6 This Policy applies to all users of the Services, including buyers and sellers, except where explicitly indicated otherwise.
2. When Will Rakuten Collect Personal Data?
Rakuten may collect personal data about you in the following circumstances:
Registration, account creation, or use of the Platform and Services;
Submission of forms, applications, or other documentation;
Agreements or interactions with Rakuten regarding products and services;
Communication via phone, email, social media, letters, or face-to-face meetings;
Use of electronic services, including through cookies or similar technologies;
Granting device permissions to share information with the Platform;
Linking your account with social media or external accounts;
Transactions through the Services;
Feedback, complaints, or contest registrations; or
Any other data you provide in relation to the Services.
This list is illustrative and not exhaustive.
3. What Personal Data Will Rakuten Collect?
Rakuten may collect the following personal data:
Identification: name, date of birth, gender;
Contact: email address, telephone number;
Addresses: billing and delivery addresses;
Financial: bank account and payment information;
Device and network information, including IP addresses and browser type;
Content: photographs, audio, video recordings, or other media;
Verification: government-issued identification for KYC, fraud prevention, or due diligence;
Marketing preferences and communication history;
Usage and transaction data, including searches, orders, content and advertisement interactions;
Location data;
Other information provided by you or generated through your use of the Services;
Aggregated data related to content engagement.
You must ensure the information you provide is accurate and up to date. Rakuten may require supporting documentation to verify the information provided.
4. Collection of Other Data
4.1 Rakuten may automatically collect technical and usage data from your device, such as IP address, device type, operating system, browser type, unique device identifiers, pages visited, referral sources, and timestamps.
4.2 Our mobile applications may collect precise location information using GPS, Wi-Fi, or other technologies for location-based services. Users may control or withdraw location permissions through their device settings.
4.3 Interaction with content, advertisements, and other Platform features may generate additional usage data.
5. Cookies
5.1 Rakuten and authorised service providers may use cookies or similar technologies to collect and store information about your use of the Platform. Cookies help track preferences, shopping cart items, content interactions, and advertising engagement.
5.2 You may disable cookies in your browser or device settings; however, some Platform features may not function correctly if cookies are disabled.
6. How Does Rakuten Use Your Personal Data?
Rakuten may use your personal data for purposes including:
Operating, managing, and administering your account and the Services;
Processing transactions, applications, or communications;
Responding to enquiries, complaints, or customer service requests;
Enforcing the Terms of Service and legal rights;
Protecting the safety, rights, and property of Rakuten, Users, or the public;
Verification, due diligence, KYC, and fraud prevention;
Evaluating creditworthiness or risk;
Research, analytics, surveys, product and service development;
Marketing and promotional communications, with the option to unsubscribe;
Compliance with legal or regulatory obligations;
Record-keeping, audits, and internal reporting;
Facilitating business transactions or corporate reorganisations;
Any other purpose notified at the time of data collection (collectively, “Purposes”).
Rakuten may access, preserve, and disclose your account information if required by law, court order, or regulatory authority, or in good faith to enforce the Terms, respond to claims, or protect rights and safety.
7. How Does Rakuten Protect and Retain Personal Data?
7.1 Rakuten implements appropriate technical and organisational measures to protect personal data. Only authorised personnel with special access rights can access your data.
7.2 Personal data is retained in accordance with Privacy Laws. Data no longer necessary for the purposes collected may be securely disposed of or anonymised. Account closure does not prevent Rakuten from retaining data where required by law or regulatory obligations.
8. Sharing and Disclosure of Personal Data
Rakuten may share your personal data with:
Affiliates and related companies for administrative or business purposes;
Service providers assisting in operations, IT, payment processing, shipping, or marketing;
Regulatory, government, or law enforcement authorities where required by law;
Third parties in connection with corporate transactions, mergers, or acquisitions;
Other Users as permitted by the Services (e.g., messaging or social features).
We will not sell your personal data to third parties for their own marketing purposes.
9. International Data Transfers
Personal data may be transferred to, stored, or processed in countries outside your residence, including outside the UK and European Economic Area. Rakuten ensures that such transfers comply with applicable data protection laws and implement safeguards to protect your personal data.
10. Your Rights
You may, subject to applicable law:
Access and request a copy of your personal data;
Request correction or deletion of your data;
Withdraw consent where applicable;
Object to processing of your data for legitimate interests or marketing purposes;
Request restriction of processing;
Lodge a complaint with a relevant supervisory authority.
Requests can be made via our Data Protection Officer (see Section 12).
11. Data Retention
Rakuten retains personal data only as long as necessary to fulfil the purposes outlined in this Policy, comply with legal obligations, resolve disputes, enforce agreements, or as otherwise required by law.
12. Updates to This Privacy Policy
Rakuten may update this Policy from time to time. Changes will be posted on the Platform with the updated effective date. Continued use of the Services constitutes acceptance of such changes.
13. Contact Information
For any questions or requests regarding your personal data, please contact our Data Protection Officer:
Rakuten Global Commerce Ltd.
1 Exchange Square, London EC2A 2JN, United Kingdom
Email: privacy@rakutenglobal.com
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